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Common Sense SEO : CSSEO
By maurizio | August 27, 2007
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Maybe you are not a programmer or you don’t really understand how computer works, but you can try to imagine how a “human-powered” search engine should work.
Just imagine you need information about X. You browse to a site who’s speaking about X, but with surprise you’ll discover that the site is full of ads and no information for you. This will disappoint you so you just note somewhere that site as a bad one. Then you go to another website (using google, for example) and you’ll discover that what’s written there is not really as helpful as you thought. You dig into the source code and you’ll discover a lot of meta tags with the terms you are looking for and links to X, but the real information isn’t there. So you are upset again.
Imagine that a computer could do that. Be upset about what it find.
Common Sense SEO is what I call my way of doing SEO: I don’t throw 1000s keywords here and there just because it could be useful for my site. If I am able to see a flaw in stuffing keywords in a page, do you think that google’s engineers can’t do that?
The same could happen with images. Why do you put 10 or 20 words as “alt” description for an image? It would be very easy for google to find out when the words are just SEO trick or a correct way of tagging images.
CSSEO will probably tell you to avoid “Blog Reviews” like the one that John Chow’s did some months ago. If a search engine find 1000 links with the same text but they are not pointing contextual text, it will probably penalize your content. A CSSEO will probably tell you that the link for a review should be the title of the blog or the author’s name. It’s not difficult for a search engine to find out those two parameters of a site and there is nothing wrong into citing someone else’s site.If you add other keywords to the title, the link should point to something related to it. You can’t link a “blogging review rules” post with a text like “make money” because there isn’t enough “make money” information on that post. You should link it with “blogging review rules” maybe, but this way you’ll probably lose the benefit of having people linking to you.
The CSSEO’s way to do a perfect “Blog Review” thing with good anchor text is to write a good post about the topic you want to be known for and then write another post about the “Blog Review” thing where you ask to add a link to the first post.
Example: I want to see this post in the first positions in google with the text “Common Sense SEO”. I then add another post (or just add a few lines at the end of it, like I’m doing now) stating that I will post a link and a short description of every blog that post a short comment about this post with the anchor text “Common Sense SEO” like:
I just read Maurizio’s post about Common Sense SEO and I think he’s right/wrong because…
This was an example, but if you really do that I’ll write about you.
Topics: Content Creation |
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